Senior UX Designer
Enterprise Systems & Ad-Tech
Currently at Rakuten Advertising turning data-heavy, high-stakes workflows into something that feels obvious, even when the problem underneath isn't.
Case studies
Products and experiences I created to help all users with clarity, speed and trust.
Natural Language Search & AI
Reduced report creation time by 90% through intelligent, natural language queries with structured controls for 1,000+ advertisers.
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Multi-Touch Attribution for Affiliate
Publishers couldn't prove their early-funnel value. Multi-touch attribution would help prove their value.
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Enhancing offer management
Reimagining how users manage offers. I crafted a solution that simplifies workflows and elevates visibility.
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I design enterprise products that make complex decisions feel obvious.
For 8 years at Rakuten Advertising I've been designing at the intersection of data complexity and human decision-making — dashboards, intelligent search, attribution tools.
I move fast, test early, and care more about decisions landing in front of users than decks landing in front of stakeholders.
Extra Pixels
Work I do when nobody's watching. Personal projects, speculative ideas, and the occasional rabbit hole.
