Making complex products easy to use, especially where decisions matter most.
I’m a Senior Product Designer specialising in data-heavy, high-stakes products, turning “what am I looking at?” into “I know exactly what to do.”
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A little about me
I'm a Senior Product Designer currently working at Rakuten Advertising, with 13+ years' experience designing enterprise tools used by advertisers, analysts, and account teams.
My approach prioritises outcome, resulting in fewer support tickets, faster workflows, and happier, more decisive users.
What colleagues say.
Collaboration is at the heart of my work. I aim to bridge the gap between design, engineering, and business goals.
“Tom hugely contributed to our project's on-time release — always available for questions, demos, and meetings when needed. His early involvement in design reviews meant issues were caught before QA, saving significant time. He also helped triage bug tickets, offering clear UX perspective on severity and priority right up to release day.”
“I just wanted to acknowledge the work you've done taking the initiative to redesign a core feature for scalability, and coordinating across teams to leverage that into new capabilities. Keep up the great work!”