Case studies
Four projects from eight years of designing at Rakuten Advertising.
Natural Language Search & AI
Designed a natural language search tool for 1,000+ advertisers that cut report creation time by 90%, with an estimated $10M in annual time savings.
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Multi-Touch Attribution for Affiliate
Gave publishers a way to prove their value across journeys spanning up to 15 touchpoints — it ended up as a selling point for Rakuten in competitive pitches.
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Enhancing offer management
Overhauled a long-neglected affiliate offer dashboard through research and testing. Support tickets dropped after launch and account managers got back the time they'd been spending fielding queries.
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Influencer Campaign Management
Designed a full influencer campaign platform from scratch — prototype to prospect demo in 5 days, shipped to production 5 months later.
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I design enterprise products that make complex decisions feel obvious.
For 8 years at Rakuten Advertising I've been designing tools where the data is enormous and the decisions are real — dashboards, search, attribution.
I move fast, test early, and care more about decisions landing in front of users than decks landing in front of stakeholders.
Extra Pixels
Work I do when nobody's watching. Personal projects, speculative ideas, and the occasional rabbit hole.
