Senior UX Designer
Enterprise Systems & Ad-Tech

I'm a Senior UX Designer based in Brighton, specialising in enterprise products that sit at the intersection of data complexity and human decision-making. For the past 8 years at Rakuten Advertising, that's meant dashboards, intelligent search, and attribution tools built for users who know exactly what they want, and won't tolerate software that slows them down.

I've shipped natural language search that cut report creation time by 90% for 1,000+ advertisers, and built multi-touch attribution tools that finally gave publishers the evidence to prove their value. I move fast, test early, and care more about decisions landing in front of users than decks landing in front of stakeholders.