I'm a Senior UX Designer currently working at Rakuten Advertising, with 8+ years' experience designing enterprise tools used by advertisers, analysts, and account teams. Here's what my work looks like on a day-to-day basis:

• Designing dashboards, search tools, and reporting systems that simplify large, complex datasets
• Reducing time-to-decision for users working under pressure
• Translating technical systems (e.g. attribution models, campaign tracking) into clear, usable interfaces
• Running research and testing to validate ideas early and avoid costly mistakes
• Working closely with product managers and developers to create usable solutions

My approach prioritises outcome, resulting in fewer support tickets, faster workflows, and happier, more decisive users.