
I'm a Senior UX Designer currently working at Rakuten Advertising, with 8+ years' experience designing enterprise tools used by advertisers, analysts, and account teams.
My approach prioritises outcome, resulting in fewer support tickets, faster workflows, and happier, more decisive users.



Designed a plain-English search tool used by 1,000+ advertisers, allowing users to generate reports without needing technical knowledge.
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Devised a system that shows how different marketing channels contribute to a sale across up to 15 interactions.
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Overhauled a complex and underperforming internal tool used to manage affiliate offers.
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Designed and delivered a full campaign management platform from concept to launch.
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“Tom hugely contributed to our project's on-time release — always available for questions, demos, and meetings when needed. His early involvement in design reviews meant issues were caught before QA, saving significant time. He also helped triage bug tickets, offering clear UX perspective on severity and priority right up to release day. I hear great feedback about Tom from development and QA teams — he's been a delight to work with.”
“I just wanted to acknowledge the work you've done taking the initiative to redesign a core feature for scalability, and coordinating across teams to leverage that into new capabilities. Keep up the great work!”