I'm a Senior UX Designer based in Brighton, specializing in products where data clarity drives decisions with analytics and performance tracking. For the past 8 years at Rakuten Advertising, I've designed dashboards, built intelligent search systems, and created attribution tools that help people make sense of overwhelming information.

Making data-heavy interfaces feel effortless (not just "accessible"—actually enjoyable)

Shipping fast without sacrificing craft (5-day prototypes, 3-month MVPs)

Balancing automation with user control (users want help, not replacement)

I recharge in nature, whether that is taking it slow nad steady or running. Or you can find me planning the next adventure with my partner. The best design ideas come when I'm not staring at a screen.