I design complex software so it feels easy to use, especially where people rely on data to make fast, high-impact decisions.

I've been designing for 13 years, starting in email marketing and landing pages, then moving to UX design for the last 8 at Rakuten Advertising, where I design internal platforms used by thousands of advertisers, publishers and account teams. They're built around large datasets, detailed reporting and multi-step workflows, and they slide easily into being slow, confusing or overly technical, which costs the most on the screens where people make decisions.

My job is to remove friction. Most recently that meant natural-language search for reporting. People ask for the report they want instead of building it by hand, and in beta it cut report creation time by up to 90% (measured in Fullstory). Before that it was multi-touch attribution, turning abstract click paths into a clear story for publishers and advertisers.

Day to day I work with product managers and engineers, from early discovery through to release. I also helped the UX team change how it contributed to the pattern library, using Figma MCP and GitHub, and created workshops on running an accessibility audit.

I'm currently open to new roles. If you're building something complex for people who need it to be fast, I'd like to hear about it.