I'm a Senior UX Designer based in Brighton. I specialise in data-heavy enterprise tools — the kind where users are experts, stakes are high, and complexity has to disappear into the design rather than sit on top of it.
For the past 8 years at Rakuten Advertising I've been embedded in one of the most complex ecosystems in ad-tech: affiliate reporting, publisher attribution, offer management. Products that touch thousands of advertisers and publishers daily. My job has always been the same — take something genuinely complicated and make it feel like it was never complicated at all.
If you're building tools for people who know exactly what they want and won't tolerate software that slows them down, that's the problem I want to work on next.
Outside the screen
I run, hike, and travel, not because it makes me a better designer in any neat, quotable way, but because switching off completely is the only thing that actually works. Some of my clearest thinking on hard UX problems has happened somewhere between kilometer 8 and 12.
Want to see how this thinking plays out in practice? See my work →